What really sells MW3 is not the graphics – Infinity Ward

mw31 300x153 What really sells MW3 is not the graphics   Infinity WardRobert Bowling is at it again, this time explaining to the fans that it not just graphics that makes people buy MW3, but the lighting and sounds as well.

In an interview published by Yahoo, Robert Bowling, Infinity Ward’s creative strategists has talked about what really add to the experience in the upcoming Call of Duty: Modern Warfare 3 experience.

“How can we add more to the experience? It really comes into adding everything over all, because we’re at a point now where you keep building on the visuals,” he said.

He then pointed out to the specific things, rather than the general visuals experience of the shooter game.

“But really what sells everything is the lighting and the proper audio – all these little things that add to the immersion and situational awareness that you may not be able to pick out individually, but altogether they add to the experience.”

“A lot of the tech going into ‘Modern Warfare 3’ is allowing us to really maintain that high fidelity in graphics and visuals that you expect,”

“But now we’ve brought it out to a whole new scale because now the war has come from the outskirts into the heart of major cities. So you’re fighting in these very dense, urban environments that are completely different than what you’ve seen before.”

Source: Yahoo via BeefJack.

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6 Responses to “What really sells MW3 is not the graphics – Infinity Ward”

  1. noob

    Aug 12. 2011

    Robert Bowling should be ashamed of himself making false and misleading claims, the lighting and graphics and sound for MW3 are substandard for a modern game. Go watch Battlefield 3 trailer and you’ll understand.

    Reply to this comment
    • Anonymous

      Aug 14. 2011

      It’s not substandard, but rather not top of the line. MW3 doesn’t look like something from 2007. It’s good enough for a modern game, but obviously not greatest.

      Reply to this comment
  2. Rabbit

    Aug 14. 2011

    better luck with MW4.

    Reply to this comment
  3. Chris

    Aug 14. 2011

    Pffft ! Robert bowling is like the Rasputin of the gaming industry.

    Reply to this comment
  4. Pavel

    Aug 22. 2011

    Bf3 has lighting and sound. Whatt sells is popularity over quality. Bf3 will have a longer better singleplayer and a better multyplayer with many options, even inf mod like mw3. But all 12 year olds dont know this they never played anithing else. I played evry single cod and bf. And mw3 is bs

    Reply to this comment
  5. Corlis

    Sep 29. 2011

    I really don’t care, In everyones opinions just buy wth you want.

    People buy Cod games because they want to play with their friends.

    Reply to this comment

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