Social and mobile gaming are among the new landscape that totally changes how the industry works, and one of the most largest video game company take a hit.
After a poor performance with the 3DS consoles as well as sudden low forecast earning to their fiscal year, Nintendo has been urged by the investors to bring their iconic games to the currently popular gaming platforms market such as iPhone.
“Smartphones are the new battlefield for the gaming industry,” said Ohki, a fund manager at Tokyo-based Stats Investment Management Co. speaking to Bloomberg “Nintendo should try to either buy its way into this platform or develop something totally new.”
“Something totally new” doesn’t seem to be on Nintendo’s radar, instead, they hold on to their 3DS handheld by making a drastic decision to cut the price of the console, 15,000 yen from 25,000 yen in Japan and $169.99, down from $249.99 for United States players.
Apple’s iPhone or iOS platform in particular, despite not targeting the gaming industry as their main selling point, has been quite successful where their titles such as Angry Birds raking up 200 million sales on iPhones, iPads and iPods.
If Nintendo bringing the famous franchises they owned in the likes of Mario Bros., Pokemon and Zelda to the iPhone market, the game is totally on for the Japanese.