Kazuharu Miura, SMBC Nikko Securities analyst has made the prediction that Sony would be losing 5000 yen ($60) for each PlayStation Vita device sold in the market, followed with a decrease to 2500 yen ($30) before the end of the fiscal year in 2013.
This is not the first time Sony will be making a loss on each of their system sold. In 2006, when the PlayStation 3 was unveiled, the Japanese corporation are reported to lose as high as $400 per console shipped. However, the company has now making a profit on each of their console after the price of their components on the PS3 has been decreased, citing a few reports in 2010.
The main obstacle that the Vita would have to deal with, is the development of the software for the handheld device. Hideki Yasuda an analyst from Ace Securities expressed his concern about this particular area, stating that the higher resolution of the system sparks problems for studio developers as it would consume development progress time. Yauda also added that it will be difficult for software companies to develop software for the system if they’re having the doubt the hardware itself will sell.
That might not be the case anymore, Kazuharu Miura has pointed out that he expect Sony to shift 2.5 million PSP Vita units before the end of the fiscal year in March next year. He also expects software sales of 7 million units.