With the stiff competition in first person shooter market bound to happened in this holiday season, a prominent figure in EA has said that they don’t have to outsell Call of Duty: Modern Warfare 3 with the release of their Battlefield 3 title.
Next addition to Call of Duty series will return to the gaming charts and is expected to rake in blockbuster revenue this fall and blown away other games in terms of sales.
EA has made it firmly clear that their intention is to squeeze away some tidbits of that lucrative shooter market from established publisher Activision.
The battle between the two by the fans at times has gotten ugly, but you can be sure EA’s not turned themselves down. EA COO Peter Moore fully expects Battlefield 3 to get some sales away from Call of Duty: Modern Warfare 3 (MW3).
“It’s less about being second place. This is about taking market share. This is really about a long-term strategy in what we think is a very important shooter segment that has driven over the last few years multiple billions of dollars of revenue into the industry,” Moore said to Gamespot.
“If you look at last year, you might argue that Call of Duty took maybe 90 percent of the market share. We think we can knock that down to 70 percent this year. We don’t have to outsell Call of Duty to have a very successful year. This is a long-term strategy to be a major player, if not ultimately a dominant player in this industry. But it starts this year.”