Microsoft has been very successful in marketing the recently released Kinect, which stormed out the gate a year ago while at the same time Sony’s Playstation Move has been slow and steady. Sales wise, the two have been on the polar ends of the market but the hype created for the Kinect was so great that most of the people failed to notice the PS Move catching up with the sales recently. Move is only a bout a million units behind Kinect in sales and would appear to be closing the gap.
When Kinect first came out, 8 million of them were sold in the first 60 days and then hit a 10 million mark, but this was way back in March. Meanwhile, Sony’s Move has been slowly becoming more and more popular among consumers and steadily reached the 9 million mark recently. As IndustryGamers ‘ Steve Peterson points out in his special on Kinect, : The Kinect’s weakness has been the sales pattern, where 8 million devices sold in 2 months and then in the next 10 months only 2 million more devices were sold. This has led to some concerns, “
Ubisoft’s VP of Marketing Tony Key, noted, “It’s not healthy to just sell in the holiday, or 90% of your units in the holidays. We would really like to see them have some major launches during the non-holiday part of the year.”
Kinect might get a sales boost this holiday season because of the enticing Xbox 360 bundles at retail and the amazing gaming line-up coming out, but what would happen to the sales in the long run?