Pinterest is one of the fastest growing websites, possibly, after Facebook. It is now hopping into the top social networking sites with 11-million visitor record in a week. From December until now, if you haven’t heard about Pinterest, you should update yourself for a quick read about its good marketing features.
1. Again, it is the fastest growing website.
As a social media marketer, you could notice that the increasing traffic trend is unbelievable and yet possible in the last 6 months. Word of mouth grows this pin board sharing site, and grows your business too. You do see their relationship, don’t you?
2. Pins are viral invasion.
“Pin” and “Repin” sounds as “Tweet” and “Retweet”. When people tend to share your contents, you do love them to link back to you. It is one of the great characteristics in Pinterest too. Pinning visitors back to the image sources is when you can successfully get a possibility to turn visitors to customers.
“For retailers, the path to purchase from a social network is no more direct than on Pinterest. “See it, like it, buy it” happens frequently…You have clear social proof of the desire for the item, you see a picture of it, and you are only one or two clicks away from being on an ecommerce site.” – Josh Davis of LLsocial.com explains well about the Pinterest advantage in marketing aspect.
3. Facebook comes to it.
Tumblr is a similar photo- or post-sharing site. Besides, there are many social sites doing the same thing too. But, why is Pinterest? Like other sites, users can sign in via their Facebook account. Besides, it is exclusively featured in Facebook Timeline. Facebook has said. “The number of Facebok users visiting Pinterest every day has increased by more than 60%.”
4. Pinterest tells you what is in trend.
Through what people love to pin and re-pin, you can discover something that is helpful to your business. You, with logical and analyzing skills, can see what adores your followers among everything. It is expected that Pinterest can plot out an infographic for various categories in the future. In fact, it can be named as a social catalog that stores everything.
5. Pinterest is new.
Every new thing has a magical force to attract people. Hence, it is not hard to tell why Pinterest users do grow so rapidly. However, it remains, keeps and nurtures a loyalty base now. If you are its current user, you can invite others to join in. Alternatively, you can request and wait for an invitation from Pinterest to be one of their pinners.
To figure out how to best employ this site as a good marketing channel, it takes time and effort too. Nothing could be done well by just a mouse click. When Pinterest does not set a special guideline, it is when you can showcase your creativity and be outstanding from others. It has potential for you, but you need to have potential for it too.